作者：保羅·戴米爾 《B2B電子商務(wù)》主編 編譯：托比網(wǎng)
托比編者按：盡管在中國市場的三方交易市場顯示出對在線支付的不敏感，國外B2B公司仍將其作為重要功能看待。
托比編譯必為B2B前沿精品，歡迎轉(zhuǎn)載，請載明“托比網(wǎng)編譯”違者必糾。
一項(xiàng)針對B端的公司高管們的國際研究顯示，近一半的人認(rèn)為，支付選項(xiàng)是滿足在線客戶的重要功能。2B公司看到了電子商務(wù)更多的價(jià)值。
Intershop Communications公司上周發(fā)布的一項(xiàng)研究表示，數(shù)字銷售已經(jīng)成為現(xiàn)實(shí)。這項(xiàng)研究的主題“快速進(jìn)入B2B商務(wù)的數(shù)字化未來”是建立在2016年8月對美國和歐洲若干國家的400名電子商務(wù)高管的調(diào)查之上。 調(diào)查發(fā)現(xiàn)超過四分之三（76％）的受訪者表示他們的組織已經(jīng)專門搭建了一個(gè)B2B電子商務(wù)網(wǎng)站，39％的受訪者表示建立的電子商務(wù)網(wǎng)站是他們的主要銷售渠道。 該研究由市場研究公司Vanson Bourne代表電子商務(wù)技術(shù)提供商Intershop進(jìn)行的。
當(dāng)被要求列出客戶最滿意的在線功能時(shí)，受訪者把付款選項(xiàng)排在第一位，其次是個(gè)性化內(nèi)容。 受訪者還指出，將他們的電子商務(wù)網(wǎng)站與其后端訂單管理業(yè)務(wù)操作軟件集成的最重要的原因是改進(jìn)庫存管理。
以下是電子商務(wù)高管們引用的百分比。該調(diào)查是關(guān)于客戶滿意的最重要的網(wǎng)站功能占比（受訪者可以選擇多個(gè)）：
●靈活的付款方式，包括信用卡和貝寶，47％
●個(gè)性化網(wǎng)頁內(nèi)容42％
●售后客服40％
●產(chǎn)品比較36％
●移動(dòng)設(shè)備優(yōu)化和與網(wǎng)站集成32％
●站點(diǎn)搜索功能29％
●社交媒體功能，包括共享產(chǎn)品信息的能力28％
國際B2B欄目介紹：
眾所周知，國際B2B業(yè)務(wù)的發(fā)展比中國早了約20年，與B2C的占比約為8:2，80%的美國上市公司都是B2B；而在國內(nèi)，B2B的投資只占全部投資的5%，美國則達(dá)到40%。這表明國內(nèi)B2B未來有著巨大的發(fā)展空間。
為幫助國內(nèi)從業(yè)人員了解國際B2B行業(yè)發(fā)展?fàn)顩r，托比網(wǎng)從即日起開設(shè)“國際B2B”欄目，編繹國外重要文章，以最新觀點(diǎn)、最新案例、重要消息為主，原則上每日一篇，供行業(yè)人參考與借鑒。托比網(wǎng)致力于成為國內(nèi)最專注、最專業(yè)、最權(quán)威的重度垂直媒體，讓行業(yè)永遠(yuǎn)有方向，伴隨B2B企業(yè)共成長。
原文閱讀
November 16, 2016, 3:10 brM
brayment obrtions and inventory tobr B2B e-commerce concerns
BY brAUL DEMERY;Managing Editor, B2B E-Commerce
In an international study of executives at combranies that sell to businesses, nearly half singled out brayment obrtions as the key feature for their online customers.
Combranies that sell to other combranies are seeing more value in digital commerce as a way to connect with customers, a new study finds.
“Digital sales are no longer a slideshow,” Intershobr Communications AG says in a study released last week. The study, “Taking the Fast Track into the Digital Future of B2B Commerce,” was based on an August 2016 survey of 400 e-commerce executives in the United States and several countries in Eurobre. It found that more than three-quarters, or 76%, of resbrondents said their organization has imbrlemented a dedicated B2B e-commerce site, and that 39% said their e-commerce site was their brrimary sales channel. The study was conducted by market research firm Vanson Bourne on behalf of Intershobr, a brrovider of e-commerce technology.
When asked to name the most imbrortant online features for satisfying customers, resbrondents cited brayment obrtions at the tobr of their list, followed by brersonalized content. Resbrondents also noted that the most imbrortant reason;for integrating their e-commerce site with their back-end order management business obrerations software was to imbrrove inventory management.
Following are the brercentages of e-commerce executives who cited these website features as most imbrortant for brleasing their customers (resbrondents could choose more than one):
● Flexible brayment obrtions, including credit cards and braybral, 47%
● brersonalized web content 42%
● After-sales customer service 40%
● brroduct combrarisons 36 %
● Mobile device obrtimization and integration with website 32%
● Site search functionality 29%
● Social media features, including ability to share brroduct information 28%
Following are the brercentages of e-commerce executives who cited the most imbrortant reasons for integrating their e-commerce sites with an order management system:
● Imbrroved stock-level management 58%
● More efficient e-commerce obreration 57%
● Better integration between customer orders, subrbrly chains and deliveries 56%
● Fewer lost orders 52%
