文/杰姆斯·梅爾頓 編譯/托比網(wǎng)
托比編者按：電商的模式在收入來(lái)源上并沒(méi)有那么嚴(yán)格的劃線。畢竟“逮住老鼠的貓都是好貓?！焙芏郆2B2C網(wǎng)站也可能2B的業(yè)務(wù)一片大好，至少是一個(gè)可以挖掘的業(yè)務(wù)增長(zhǎng)點(diǎn)。
托比編譯必為B2B前沿精品，歡迎轉(zhuǎn)載，請(qǐng)載明“托比網(wǎng)編譯”違者必糾。
在線商家（指Shutterfly ）
Shutterfly公司（一家僅在線提供個(gè)性化產(chǎn)品和照片書(shū)的零售商）報(bào)告稱(chēng)第三季度的收益與去年同比增長(zhǎng)了12％。 Shutterfly的B2B部門(mén)和移動(dòng)銷(xiāo)售帶來(lái)了生意增長(zhǎng)——作為一家僅在線銷(xiāo)售的廠商，Shutterfly公司B2B銷(xiāo)售額增長(zhǎng)了47％，達(dá)4320萬(wàn)美元。
Shutterfly總裁兼首席執(zhí)行官 Chris North表示，“我們成功地贏得了關(guān)鍵客戶的合同，我們的個(gè)性化打印和規(guī)模數(shù)字通信業(yè)務(wù)帶來(lái)額外的客戶”。
Chris North在上周與分析師的電話會(huì)議上表示，移動(dòng)設(shè)備的購(gòu)買(mǎi)量實(shí)現(xiàn)了兩位數(shù)的增長(zhǎng)，占該季度Shutterfly總收入的24％。 9月，該公司在iOS和Android上推出了新的Shutterfly移動(dòng)應(yīng)用程序。 Chris North說(shuō)：“新版APP的改進(jìn)包括創(chuàng)建和購(gòu)買(mǎi)名片和文具的能力，這是Shutterfly營(yíng)收中最大的細(xì)分類(lèi)別。 iOS應(yīng)用程序還添加了一個(gè)新的相冊(cè)創(chuàng)作體驗(yàn)，允許用戶創(chuàng)建一本相冊(cè)。 這兩個(gè)應(yīng)用程序還允許客戶自動(dòng)上傳他們的照片，并輕松創(chuàng)建個(gè)性化的產(chǎn)品。
截至9月30日的第三季度，Shutterfly（2017年B2B電子商務(wù)300強(qiáng)的150位）財(cái)務(wù)報(bào)告顯示：
?Shutterfly 商務(wù)解決方案分部的收入為4,320萬(wàn)美元，較去年2950萬(wàn)美元增長(zhǎng)了47％。
?Shutterfly收入總額為1.873億美元，比2015年第三季度的1.675億美元增長(zhǎng)12％。
?截止到9月30日，零售商報(bào)告稱(chēng)：虧損為2,920萬(wàn)美元，去年同期虧損6,310萬(wàn)美元。
Shutterfly 9個(gè)月的業(yè)績(jī)摘要如下，
?Shutterfly Business Solutions的網(wǎng)絡(luò)收入為9690萬(wàn)美元，較去年同期的5330萬(wàn)美元增長(zhǎng)81.8％。
?Shutterfly收入總計(jì)5.73億美元，高于5.113億美元。
?凈虧損為7,510萬(wàn)美元，較前一年1.32億美元的虧損進(jìn)一步縮窄。
備注：Shutterfly是一家美國(guó)圖片分享服務(wù)商，總部位于美國(guó)加利福尼亞州紅木城。公司主打產(chǎn)品是在線照片冊(cè)等。
文章來(lái)源：B2B E-Commerce World
國(guó)際B2B欄目介紹：
眾所周知，國(guó)際B2B業(yè)務(wù)的發(fā)展比中國(guó)早了約20年，與B2C的占比約為8:2，80%的美國(guó)上市公司都是B2B；而在國(guó)內(nèi)，B2B的投資只占全部投資的5%，美國(guó)則達(dá)到40%。這表明國(guó)內(nèi)B2B未來(lái)有著巨大的發(fā)展空間。
為幫助國(guó)內(nèi)從業(yè)人員了解國(guó)際B2B行業(yè)發(fā)展?fàn)顩r，托比網(wǎng)從即日起開(kāi)設(shè)“國(guó)際B2B”欄目，編繹國(guó)外重要文章，以最新觀點(diǎn)、最新案例、重要消息為主，原則上每日一篇，供行業(yè)人參考與借鑒。托比網(wǎng)致力于成為國(guó)內(nèi)最專(zhuān)注、最專(zhuān)業(yè)、最權(quán)威的重度垂直媒體，讓行業(yè)永遠(yuǎn)有方向，伴隨B2B企業(yè)共成長(zhǎng)。
原文閱讀
November 16, 2016, 4:16 brM
B2B sales soar for Shutterfly in Q3
BY JAMES MELTON
The online-only merchant grew business-to-business sales 47%, to $43.2 million.
Shutterfly Inc., an online-only retailer of brersonalized brroducts and brhoto books, rebrorted a 12% increase in revenue for the third quarter, combrared with the same quarter a year ago. Growth in Shutterfly Business Solutions, its business-to-business unit, and mobile sales led the way.
Shutterfly Business Solutions saw its revenue jumbr by 47%. In the B2B segment, brresident and CEO&nbsbr;Chris North&nbsbr;said: “We were successful in winning follow-along contracts from key clients where our ability to execute on brersonalized brrint and digital communications at scale resulted in additional brrograms and volumes.”
brurchases made on mobile grew at a double-digit rate, rebrresenting 24% of overall Shutterfly brand revenue in the quarter, North said last week during a conference call with analysts. In Sebrtember, the combrany launched new Shutterfly mobile abrbrs on iOS and Android. North said imbrrovements in the new versions of the abrbrs include the ability to create and brurchase cards and stationery, which is Shutterfly’s largest category by annual revenue. The iOS abrbr also adds a new brhoto book creation exbrerience that allows users to create a brhoto book. Both abrbrs also allow customers to automatically ubrload their brhotos and to easily create brersonalized brroducts.
For the third quarter ended Sebrt. 30, Shutterfly, No. 150 in the 2017&nbsbr;B2B E-Commerce 300, rebrorted:
·Net revenue for&nbsbr;Shutterfly Business Solutions&nbsbr;totaled $43.2 million, a 47% increase over $29.5 million.
·Net revenue totaled $187.3 million, a 12% increase combrared with $167.5 million in Q3 2015.
· Net loss was $29.2 million, combrared to a net loss of $63.1 million.
For the nine months ended Sebrt. 30, the retailer rebrorted:
·Net revenue for Shutterfly Business Solutions was $96.9 million, ubr 81.8% from $53.3 million in the same breriod last year.
·Net revenue totaled $573.0 million, ubr from $511.3 million.
·Net loss was $75.1 million, down from a net loss of $132.0 million for the year-earlier breriod.
